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Extravagant fashion à la 1920s!

What it costs to be a well-dressed…

Flapper like Clara Bow  (unknown magazine, 1926)


Total cost: $346.50

Clubman like Ramón Novarro (Motion Picture Classic, October 1926)


Total cost: $430

Sheik like Rudolph Valentino (Motion Picture Classic, September 1926)


Total cost: $11,260


3  Comments Posted On This Article
Jessica Cangiano Comment posted on Thu - May 15, 2014

Grand fashion certainly doesn’t come cheap, does it? Some of these prices, such as $5.00 for a single gardenia blossom, would be steep (to some folks at least) by moderns standards, lets alone those of the roaring twenties. It’s too bad the magazine didn’t publish a “budget-friendly” version, too, for the average gal or gent, back then as well (though not surprising that they didn’t, thrift wasn’t a huge byword before the Depression years struck).

♥ Jessica


Retro Rover Comment posted on Fri - May 16, 2014

Like all of your posts this one is fascinating and stylish. I love the tam and the lining on the flappers coat and the louche look on her face

retro rover


Riikka Pennanen Comment posted on Sun - Jul 20, 2014

Excellent point, Jessica. I feel consumerism was a big part of the flapper culture of the time and that is well reflected in this piece. But surely there were working-class flappers too – like our very own Clara Bow, for example!


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Welcome to 21st Century Flapper!
My name is Riikka and I hail from Helsinki, Finland. I'm a film researcher and a freelance journalist, a sartorial devotee of vintage fashion and endlessly fascinated by early 20th century visual culture. I write about film, fashion, design, architecture - and all things old and pretty.

Olen helsinkiläinen elokuvatutkija ja toimittaja, jolle 1900-luvun alkupuolen visuaalinen kulttuuri on todellinen intohimo. Blogi sivuaa kiinnostuksen kohteitani 1920- ja 1930-luvun elokuvista aina ajan muotiin ja designiin asti.

Don’t hesitate to say hi or contact in case of any questions at
riikka @ 21stcenturyflapper.com

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